American Saddlebred Association Devises Breed Marketing Strategy

American Saddlebred Association Devises Breed Marketing Strategy:
Sport Horse Marketing Network
LEXINGTON, (ASHA) - American Saddlebred owners, trainers and breeders will now have the best Internet resources bringing them the support they need to excel in marketing their prospects into the sport horse world.
The American Saddlebred Horse Association’s (ASHA) Sport Horse Committee has developed a marketing and advertising campaign designed to educate both ASHA/UPHA members and the sport horse buying public about our breed, and how beautifully it suits this group of discerning buyers. For anyone wishing to sell a horse that might fit the sport horse market, help is just an email or phone call away. If you need to better understand how to evaluate your horse, or need help to do so, you may forward video clips and have experienced sport horse professionals help with clear and useful advice on pricing, best presentation, equipment recommendations, and more.
The new marketing network will allow UPHA and ASHA members to advertise at a members-only discounted rate of ten dollars per advertisement on www.americansaddlebredsporthorse.net. At the same time, advertisements on highly popular sport horse sites such as The Chronicle of the Horse (COTH) website (web prices ranging from $5 to $75), bulletin board and magazine will allow potential buyers to learn about American Saddlebred sport horses that are available around the country. Resources on the COTH website are designed to further educate and excite visitors who may not yet appreciate the American Saddlebred’s talent for the sport horse disciplines.
If you are unsure as to whether your horse might be suitable for the sport horse market, or you need help to assemble a high-quality marketing piece, www.americansaddlebredsporthorse.net offers support to help you design a dazzling advertisement.
For more information, please contact Janet Thompson, Chair of the ASHA Sport Horse Committee, at janianfarm@aol.com, or Julie Lynn Andrew at AboveLevelASB@gmail.com.